The Big Picture

Celebrity IOU
showcases heartfelt home renovations by A-listers for those who’ve impacted their lives.
The show offers a unique and diverse range of homeowner stories, keeping each episode fresh.
Drew and Jonathan Scott’s genuine care, chemistry, and attention to detail enhance the emotional resonance of the show.

Across a reality television landscape that often swerves into the dramatic aspects of its beloved personalities, Celebrity IOU is one of the more refreshing, genuine doses of comfort TV. Hosted by the charismatic Property Brothers, Drew Scott and Jonathan Scott, the HGTV series blends the magic of their signature home renovation shows with touching stories of celebrities giving back to those who’ve impacted them. Following its premiere almost four years ago, the smartly-paced and motivating series has maintained its appeal and relevance thanks to its continual freshness and emotional resonance that reminds us it’s not just another home makeover show.

Premiering its anticipated Season 8 premiere tonight on HGTV while streaming the same day on Max, Celebrity IOU returns for another seven episodes this season and welcomes the likes of Mandy Moore, Zach Braff,Danny Trejo, and Tony Hawk — just to name a few. In the first episode provided for review, the show continues to serve its main purpose, which is to help celebrities express their gratitude through home design for those who’ve made a significant impact on their lives. Contrary to the type of growth seen in other shows and a focus on celebrities versus broader home renovation aspects, this does not need a new formula or twist. Celebrity IOU is exactly what it needs to be. We get specific nuances with each celebrity guest whose layers are pulled back by the Scotts as they convey their sincere appreciation through gracious, emotional renovations.

Celebrity IOU In this reality TV series, Hollywood stars give back to the people who have impacted their lives by surprising them with home renovations. With the help of Drew and Jonathan Scott, better known as the Property Brothers, celebrities roll up their sleeves and get involved in the renovations, creating heartwarming moments as they transform spaces for their loved ones.Release Date April 13, 2020 Seasons 8 Main Characters Production Company Network

‘Celebrity IOU’ Is a Unique Addition to the HGTV Network
Unlike most HGTV shows that focus on everyday homeowners, Celebrity IOU features high-profile celebrities who energetically take part in the renovation process. While this adds a layer of star power to attract a broader audience, it’s so much more than that. Most absorbingly, the show celebrates human connection through the power of kindness while offering viewers an uplifting experience that goes beyond the typical kind of renovation. This season is no different as it opens up with This Is Us star Moore, taking on a new leading role as a builder and designer to help her longtime friend Celina update an outdoor space.

Unlike other shows on the network that might feel a bit too stenciled, Celebrity IOU brings an eclectic variety of homeowner stories to the home renovation genre. As each episode conveys a new set of challenges and design opportunities based on the recipients’ specific needs, this diversification keeps the series fresh while tailored to the unique circumstances of those being honored. As Moore gives her friend an upgraded oasis, audiences have the opportunity to see the typically reserved star roll up her sleeves with the Scotts. This is one of the most fun parts of the series, as it creates a relatability previously unseen. It’s both amusing and surprising as they swap their glamorous life for work gloves and jackhammers, creating a sense of originality and genuine entertainment.

Related ‘Backed by the Bros’ Review: Property Brothers’ New HGTV Series Is ‘Shark Tank’ Meets Gordon Ramsay Drew and Jonathan Scott are leveling up with their expertise in the new series from their growing empire.

Best of all, as a unique offering on HGTV, Celebrity IOU creates a strong and polished production value that captures the full scope of the series’ transformations. From the initial walkthrough to the drama of renovations taking longer than expected to the final reveal, every stage of the series is presented with a crisp cinematic quality. It’s this attention to detail that extends to the overall styling that speaks to the expertise of the Property Brothers brand and reflects the personality of its recipient and their celebrity helper.

‘Celebrity IOU’ Strikes a Chord With Its Positive Messaging

While the involvement of celebrities leads to larger budgets and elaborate renovations for definitive production value, the show’s seamless blend of storytelling and design works in its favor for its continued draw. Through a steady pace and compelling narrative, Celebrity IOU maintains its affecting magnetism in its power to give back. This elevates the show’s emotional resonance and is nicely anchored by its two leads, Drew and Jonathan Scott. Their natural chemistry and charm, combined with a genuine care for their clients and the recipients adds to the show’s overall warmth and likeability. While each episode delves into a story of gratitude, the heartfelt interactions between the celebrities and their close friends resonate on a personal level.

From the series’ first episode with Brad Pitt to the premiere on Monday night with Moore, the transformations are never just about the designs or what paint color will bring out the kitchen’s best features. It’s always about creating meaningful differences in someone’s life, which adds a layer of purpose and positivity to the network’s overall catalog. This is best seen in the thoughtfulness behind the celebrities, like Moore, who takes it upon herself to customize Celina’s needs by allowing past conversations to inform her decisions and give Celina and her family the best outdoor space. Because of these connections, a snappy, energizing appeal to the series amplifies our interest. Whether it’s a childhood friend, a mentor, or even a family member, the emotional weight reflected in the Scotts’ celebrity clients wanting to give back is palpable. These are not superficial gestures by any means, and the vulnerabilities expressed by the celebrities who want to show their gratitude add a layer of authenticity to the show.

There is a heartfelt wholesomeness to Celebrity IOU that is just so downright delightful. As these celebrities tap into an unseen rawness through tears and heartfelt speeches, this humanization in the genre creates a strong, emotional relationship between viewers and the stars. The HGTV series reminds us of the importance of our relationships and how generous actions like giving back reinforce our collective sense of community. Eight seasons in, it’s refreshing to see Drew and Jonathan Scott have a bright show all about kindness and the joy of giving back. Consistently positive with deliciously fun moments and tons of heart, Celebrity IOU is a feel-good comfort watch that delivers an uplifting hour filled with love and gratitude.

REVIEW Celebrity IOU Celebrity IOU’s continued focus on gratitude and giving back enhances its appeal as comfort watch TV.ProsBy focusing on celebrities expressing their gratitude through home renovations, the show creates a strong emotional connection with its audience.The attention to detail in capturing each transformation reflects the Property Brothers’ expertise.The variety of homeowner stories featured in the show brings a range of design challenges and opportunities, keeping each episode fresh. ConsThe focus on celebrities might overshadow the broader home renovation aspects.

Celebrity IOU airs on Mondays at 9 p.m. EST on HGTV and streams the same day on Max.

Watch on Max